Serums are highly concentrated liquids packed with active ingredients that penetrate the skin more effectively than creams due to their smaller molecular size. Anti-ageing serums, in particular, are formulated to address visible signs of ageing such as fine lines, wrinkles, loss of firmness, and uneven skin tone.
How Serums Differ from Moisturisers
While moisturisers are cream-based and work primarily on the skin's surface to lock in hydration, serums are water-based and deliver active ingredients deep into the dermis. This makes them far more effective at targeting specific concerns such as collagen loss or hyperpigmentation.
The Two Main Anti-Ageing Ingredient Categories
Antioxidants
Vitamins C, B3 (niacinamide), and E are the most powerful antioxidants in skincare. Vitamin C stimulates collagen production and brightens the complexion. Vitamin B3 regulates cell regeneration and reduces pigmentation. Vitamin E provides anti-inflammatory protection against environmental damage.
Cell Regulators
Retinols, peptides, and growth factors fall into this category. They directly influence collagen metabolism and production at a cellular level, delivering measurable improvements in skin texture, elasticity, and density over time.
How to Use an Anti-Ageing Serum
Apply your serum to clean skin after toning and before moisturising. A few drops are sufficient — press gently into the skin rather than rubbing. Use morning and evening for best results, and always follow with SPF during the day when using vitamin C or retinol.
Our skincare specialists can help you find the right anti-ageing serum for your skin type and concerns. Book a facial consultation at Carisma Spa today.


